Without customers, businesses and brands would not be able to survive. Having a strong, loyal, and expanding customer base is an...
Without customers, businesses and brands would not be able to survive. Having a strong, loyal, and expanding customer base is an...
Business trends shift on an annual basis, and every organization no matter how big or small needs to include them in their map for...
The day-to-day experience of being a student has changed drastically over the past 18 months As a result, there are now huge problems...
So you want to start a podcast That's wonderful! It can be an exciting adventure to enter the world of podcasting, and it can be...
Many small businesses lack an online presence. They neglect the importance of digital marketing, considering it too expensive...
Digital strategies rely much on marketing trends and viral news, which opens up a wide range of opportunities for small businesses...
In today’s hypercompetitive small business landscape, attracting new customers, and retaining them can be a challenge. You can meet...
Is it worth it? The challenging process of perfecting a great design. Design that consistently flows throughout your business...
UX web design and accessibility are closely related. The accessibility of a website for people suffering from some form of disability...
The international market has never been so open to new businesses. As the internet becomes more accessible around the globe...
VR (Virtual Reality) and AR (Augmented Reality) have been designed to enable users to interact virtually. As is the case with every...
Modern brand success and the business growth that follows it are entirely dependent on people. This is outlined by Forbes, who notes...
Starting a business in this day and age has become a streamlined, fairly simple process. With all the digital tools at your disposal...
Understanding and delivering a consistent, sustainable, and superior value proposition earns customer loyalty. This can only come...
We all know and understand the value of quality business promotion. Anyone who has ever started a business was faced with the tough...
Have you ever faced problems tracking or measuring the success of your content marketing campaigns? Do you struggle to understand...
When business owners are launching their new businesses, marketing to and acquiring clients are their top goals. Once the number of...
Whenever you come across Beats by Dre, and you are wondering what makes it so popular - Well, this is because celebrities like the...
In the competitive online world of digital marketing, it’s usually the industry giants that enjoy the constant attention of the...
When discussing quality with leaders, finding a common ground for framing the conversation and understanding organizational...
The modern business environment is extremely competitive, to put it mildly, as customers nowadays can pick and choose their...
What is the goal of any business The answer is clear – the goal is to generate sales and grow revenue profitably. According...
Both businesses and consumers get confused with all of the marketing channels and the strategies they have to use. It can feel overwhelming...
The customer journey is changing and process mapping can help you to track it. 54% of consumers have higher customer service...
A customer value proposition can be defined and assessed through the development of the Customer Value Assessment (CVA). The...
Just what is the purpose of a process? When beginning work with new clients, we immediately engage department heads with a series of...
An organization is defined by the customer value proposition it provides to end customers and the work that delivers that value...
The value proposition is the core purpose of the process. It’s the benefits the products or services offer to internal and external...
When organizations focus on cost reductions and efficiency improvement, they often miss the opportunity to study the customer...
How many paper forms do employees in your organization use to get work accomplished? The answer is likely more than you (or they)...
Arizona Tech Investors (ATI) is an active community of accredited angel investors focusing on early-stage technology companies...